Xiaomi brings holiday cheer to 400 BASECO families and students

Global technology leader Xiaomi Philippines, recently partnered with, World Vision, a child focused relief, development and advocacy organization, to donate backpacks containing school supplies to 400 Grade 12 students of Pres. Corazon Aquino Senior High School as well as 400 Noche Buena packs for families located at BASECO.

In line with the company’s advocacy to support education in the country, Xiaomi Philippines partnered with World Vision to help students pursue their education during this challenging time.  With students still adjusting to distance learning, Xiaomi is responding to the call to help by supplying the needs of deserving students so they can continue learning and pursue their studies. 

Through the partnership, World Vision has identified the Grade 12 students of Pres. Corazon Aquino Senior High School to be the beneficiaries of Xiaomi’s school supplies.

Xiaomi Philippines Marketing Head Tomi Adrias shared, “Xiaomi believes in the importance of the role of education in a child’s development. And as children were one of the most vulnerable during the pandemic, we want to step up in providing assistance for the students and use this as an opportunity to pay back the support given to us by the Xiaomi community throughout the year.”

The school representative and officer-in-charge, Danabel Bautista, shared that this will be the first time the Grade 12 students will be receiving packages from a World Vision partner and expressed their appreciation to Xiaomi for this initiative. “We are thankful and grateful for these blessings. Amidst the pandemic, helping each other or  bayanihan is still evident and we do this for the children’s future (We are thankful and grateful for these blessings. Amidst the pandemic hindi  pa din mawawala ang bayanihan at pagtutulungan para sa kinabukasan ng ating kabataan),” she shared.

Xiaomi Philippines also participated in World Vision’s Noche Buena program by donating 400 food packs to families in BASECO. Started in 2005, World Vision started its campaign as a way to bring joy to more than 33,000 Filipino homes every Christmas by donating a simple Noche Buena package, which is an integral part of every Filipino’s Christmas celebration.

Chifadel Mabolo, World Vision Area Program Manager of BASECO, said during the turnover, “Thank you so much Xiaomi Philippines, you made a lot of families happy this Christmas (Maraming salamat sa Xiaomi Philippines, marami kayong napaligaya na pamilya this December).”

Xiaomi has had a tremendous performance in 2021 in the Philippine market, from the successful launches of the its flagship smartphones such as the Mi11 and Xiaomi 11T series, its AIoT products such as the MI TV P1 series and its wearables, to its highly anticipated return to the tablet market with the Xiaomi Pad 5.

This year, Xiaomi also reached key milestones when it comes to growth, including becoming the no. 2 smartphone globally in Q2 2021 and the no. 3 smartphone in the Philippines, as well as becoming the no. 1 wearables vendor worldwide in Q2 2021. Xiaomi has also risen to 338th in the Fortune 500 list, up from 422nd in 2020. Making it the fastest growing company in the Internet and Retail Category on the Fortune Global 500 list of the year. 

As part of this year’s celebration and to close off a year of milestones for the company, Xiaomi Philippines had a Christmas concert on December 16, 2021 #AllIWantForChristmas #XiaomiChristmasConcert hosted by Gabbi Garcia and featured performances from Moira Dela Torre live at the Xiaomi Philippines Facebook page.