Jollibee is bringing joy online in its latest 3D animated ad for all new Jollibee App
Jollibee aims to make the internet a more joyful place and spread joy
online with the launch of its new Jollibee App, providing added convenience
for people to get their favorite meals in a few easy clicks. To mark the
launch of the Jollibee App, the country’s top fast-food chain came out with
a 3D animated and computer game-inspired digital ad that showcases how the
internet can bring smiles to everyone by simply sharing the joy of their
go-to Jollibee meals.
To bring this creative idea to life, Jollibee and its long-time partner
agency, McCann Worldgroup Philippines, worked with a world-class director
Juan Delcan in collaboration with international animation facility,
LANCZOS TV, and pioneering local production house, Provill. Juan is a
Spanish native who now lives and works between Los Angeles and New York,
and has done live-action and animated projects with American Express,
Samsung, and Estee Lauder, among others. His works have also been honored
by The London International Advertising, British Design & Art
Direction Award, and The Museum of Modern Art.
“We feel that this is the most opportune time to come out with a campaign
that underscores what Jollibee has always been about – a bringer of
Joy. The film aims to inspire people to find joy amidst the
darkness, the hardships and difficulties,” shared Mitzie Lim-Nacianceno,
Associate Managing Partner of McCann Worldgroup Philippines. “Indeed, joy
can be found even in the simplest of things. In this case, we hope
to be able to spread a little more joy and positivity with the launch of
the new Jollibee App that allows customers to order their Jollibee
favorites faster and more conveniently,” she added.
“Our thrust has always been about pushing for innovation and creative
imagination, giving our customers a joyful experience, whether through our
food or through the ads we produce. I’m proud of the Jollibee App ad as it
is our first fully animated ad and it also features an original track
composed especially for the campaign. With our customers’ needs always in
mind, we hope that this ad and the Jollibee App itself sends a message of
joy, inspiration, and encouragement to everyone during these challenging
times where delivery and online services have become a necessity,” said
Francis E. Flores, Jollibee Foods Corporation Philippines Country Business
Group and concurrent PH Marketing Head.
Joy, delivered
The new Jollibee App features a user-friendly design and interface, and
keeps customers notified about the fast-food giant’s new, exciting offers
and promos exclusive to app users.
As soon as they download the app and create their account, users can
easily access Jollibee’s full menu and use the customization function to
add toppings or ingredients to their liking, such as additional dressing
or cheese to Yumburgers or extra sauce for Jolly Spaghetti. Customers can
also save their addresses and favorite meals for easy and convenient
re-orders.
Another convenient feature of the Jollibee App is scheduled deliveries.
Ideal for those working on a hectic daily routine, users can place their orders in advance and choose the date and time of the delivery. To know which branch is nearest your location, the App’s store locator feature comes in handy as you can easily search for Jollibee stores. The store
locator can also identify the available services of a particular branch;
if it’s available for delivery, drive-thru, take out, or even 24
hours!
The Jollibee App also offers multiple payment options. Users can pay in
cash upon delivery, or do online payments via debit/credit card, or
PesoPay portal. Senior Citizens and PWDs can also avail of the regular discounts when they order through the app.
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